Stop Optimizing in the Dark
1 Google Sheets Add-on + 2 Google Ads Scripts that give you product-level scoring, GMC automation, and budget allocation control — deployed in minutes.
Instant access. Works on any Google Ads account running Shopping or Performance Max.
Sound familiar?
You're running Shopping or PMax campaigns. The interface gives you numbers. But not answers.
😤 Your ROAS is dropping
You don't know which products are bleeding budget
PMax gives you zero structural clarity
Manual product analysis takes hours per week
Scaling becomes controlled guesswork
😬 Your ROAS looks fine
You scale budget — and performance mysteriously shifts
Blended ROAS hides which products are actually profitable
You don't know if Google is spending on your catalog or your Display creatives
What if you had a control layer on top of Google Ads?
Not a dashboard. Not another template.
A decision framework — built around one add-on and two complementary scripts. Each one solves a different layer of the Performance Max and Shopping problem. You stop reacting to blended numbers. You start acting on real data.
The Performance Toolkit
One add-on. Two scripts. Three layers of control.
🔬 Add-on 01 — Product Scoring Automation
Score every product. Tag it directly in Google Merchant Center.
Connects to your Google Ads account and scores every SKU automatically.
4 categories : 🏆 Winner / 🧟 Zombie / 💤 Dormant / ⚪ Neutral.
Dynamic thresholds based on your actual account CPA and CTR — not hardcoded averages.
Syncs custom labels directly to Google Merchant Center via Content API
No manual feed update — labels are applied automatically, ready to use in campaigns
Configurable ROAS threshold, CPA multiplier, and analysis period
The only tool in this suite that writes back to your feed. Score once. Your GMC is updated.
📊 Script 02 — The Granular Data Miner (Google Ads Script)
Know exactly when performance shifted — and why.
One row per product, per day — 30 days of granular data
Catch CPC spikes, conversion rate drops, and dead products the exact day they happen
Asset Group performance broken down daily
Available in two versions : Google Sheets (standard) and BigQuery Edition for large advertisers
POAS column alongside ROAS — see profit, not just revenue
Not surface-level optimization. Forensic-level analysis.
🧠 Script 03 — The PMax Black Box Cracker
See how Google is actually spending your budget.
Calculates the daily split between Shopping Feed spend and Asset spend
Simple deduction logic : Total Cost − Shopping Cost = Asset Cost. Day by day.
Auto-alerts when Asset spend exceeds your defined threshold — rows highlighted in red
Correlate ROAS drops with budget allocation shifts instantly
Shows whether your scaling is feed-driven or asset-driven
Most advertisers don't even realize they need this — until they see it.
🔬 Product Scoring Automation (Google Sheets Add-on)
📊 The Granular Data Miner — Sheets Edition (v2)
📊 The Granular Data Miner — BigQuery Edition (v3)Bullet List 4
🧠 The PMax Black Box Cracker (v2)
📖 Full setup walkthrough for each tool
⚙️ Configuration guide with recommended thresholds
🔄 Free updates on all tools
As a performance agency operating across Casablanca, Paris, and Dubai, we manage dozens of Shopping and PMax accounts simultaneously. What I appreciate most is that this toolkit slots directly into our existing stack — it covers the product-level granularity we were about to pay an additional SaaS subscription for. The GMC label sync alone saves us hours of manual feed work every week. For any agency at our scale, this is the kind of tool that stops you from adding another monthly line item to your software budget." Gilles Sindila — CEO, Mediamatic Performance Media Agency — Casablanca · Paris · Dubai
At Satelyt, Google Ads is our core business. We were evaluating several PMax intelligence tools — most come with a recurring monthly cost that adds up fast across multiple client accounts. This toolkit gave us the Shopping vs. Asset spend breakdown and the product-level granularity we needed, without adding another subscription to the stack. The one-time price versus an ongoing license makes the decision very easy for any agency managing serious budgets." Charles Coatalem — CEO, Satelyt.com Google Ads Specialist Agency — Montreal · Paris
We run a global e-commerce store with hundreds of SKUs across Shopping and PMax campaigns. Before this toolkit, identifying zombie products meant hours of manual filtering in Google Ads — and we still missed things. The scoring add-on classified our entire catalog in one run and synced the labels straight to Merchant Center. Within the first week we paused 23 zombie products that were burning budget with zero conversions. The ROAS impact was immediate. If you're running a real product catalog, this is not optional. Salah — CEO, LegoSS E-commerce · Watches & Men's Accessories · Worldwide